John Dickson has a new article titled Art of Persuasion Not so Simple. In many ways it's similar in theme and argument to a prior article of his titled The Way we Believe which I mentioned last year except with discussions of some different sources to illustrate his points.
His conclusion is worth taking heed of:
Whether on climate change, politics, religion or ethics, we do not change our minds on the basis of facts alone. Indeed, they may even bolster contrary views. What environmental campaigners, refugee advocates, gay rights lobbyists, atheist evangelists and churches need if they are to be persuasive are not just more facts but a narrative that stirs our hearts and a social movement that wins our trust.
No comments:
Post a Comment